Author(s): Audrey Couto McClelland
Mothers have been looking for the middle ground for more than half a century. Staying at home and raising the kids full-time isn't it. Working full-time and rushing home to tuck the kids in at 7 p.m. sharp ain't it either. Even part-time work outside the house can be a scramble for most women, as they try to 'have it all' between 9 am and 5 pm. To work or not to work? That seems to be the bottom-line question for most women today. But, Audrey McClelland and Colleen Padilla are proving that the equation is changing. Both of them left behind the corporate ladder and Ivy League degrees to stay home with their children; but, instead of assigning them permanent stay-at-home status, this choice was the catalyst to their reinvention. Miles apart, they each sat down at their computers one day and began to blog. Slowly but surely, their audiences grew. The portability of computers and smart-phones, the connective powers of social networks, and an overwhelming desire to happily mix work and family enabled them to move past the Mommy Wars (i.e. stay at home mom vs. working mom) into a territory all their own. Audrey and Colleen literally blogged, tweeted, skyped, vlogged, and facebooked their ways to the top. In "The Digital Mom Handbook", they will show other moms how to find middle ground - via the frontier of the Internet - too. Do you want to be a booming six-figure eBay saleswoman? A 20-hour-a-week brand consultant? A local Twitter correspondent? The terms are yours to define. Money, hours-per-week, title - these don't dictate your Digital Mom success. Personal satisfaction does. According to Audrey and Colleen, finding middle-ground requires 7 basic steps that moms can start using now to achieve the kind of success they desire: find your passion (look around, stake out your turf); hang a digital 'shingle' and start typing; find your tribe and forge alliances; let karma breed opportunity (carefully make the most of your network); don't forget the children! (define your version of success and make sure you're truly on middle ground); manage the Benjamins (a.k.a. 'the money'); and, live happily ever after (live your values).
"Interviews with other women bloggers with diverse interests, from fashion to activism to environmentally friendly products, solid information on online advertising and promotions, the technicalities of blog design and mechanics, and scads of helpful sources add value to this engaging book."--Booklist
Audrey McClelland is the founder and editor of MomGenerations.com. She and Mom Generations have been featured on ABC's 20/20, The New York Times, Fox News Boston, CBS Boston News, NBC 4 New York City, FOX's The Rhode Show, the Rachael Ray Show, PeoplesChoice.com, Redbook Magazine, Woman's World Magazine, Men's Health Magazine, Pregnancy Magazine, The Providence Journal and The Boston Globe. Nielson Ratings named her a Power Pack Mom in 2009 (i.e. a mom with massive amounts of media influence). Like Colleen, Audrey is a part of Lifetime Digital's newest venture, Lifetime Moms, where she is the Beauty and Style Editor. She also joins Colleen in the Walmart Moms group, helping the country's largest retailer reach consumers in the Social Media arena. She serves as the Editor of Fashion on the Mom Community site, Blissfully Domestic. Her public speaking includes, most recently, a presentation about "Moms and Blogging" on Jeff Pulver's SocComm, as well as at Pulver's 140Conf in NYC, where she spoke about Moms and Twitter to over 500 number of attendees. Social media consultant, mom expert, and brand advocate, Colleen Padilla, is the founder and editor of ClassyMommy.com. Colleen and the Classy Mommy website have been featured on Fox News, MSNBC, Good Morning America, The New York Times, Parenting Magazine, local Philadelphia ABC, CBS, and NBC programs. Colleen has also appeared in a TV special about Alpha Moms on South Korea's NBC affiliate SBS. Her writing for the Philly Moms Blog has also been syndicated in hundreds of newspapers across the United States. Colleen has served as a spokesperson for Energizer and Mattel. She writes weekly for Lifetime Digital Network's Lifetime Moms website as their Product Review Editor. She is a member of the Walmart Moms, a prestigious selection of elite mom bloggers; a vlogger for Johnson and Johnson's Real Mom Series; and she has worked on campaigns for companies like, Disney Cruise Lines, Hanes, Healthy Choice, Frito Lay, Playskool, Clorox, Campbell's, Children's Place, Old Navy, Tide, and many more.