Selling the Dream: The Art of Early New Zealand Tourism

Author(s): Peter Alsop & Dave Bamford & Gary Stewart

NZ - Reference | NZ - Art

Selling the Dream is a stunning new book that celebrates the posters, brochures and magazines that were used to promote New Zealand tourism before 1960. In recent years New Zealand tourism posters and ephemera have become extremely collectable, as people have realised what an enormous contribution this visual material has made to our art and design story, and to shaping out national identity. This book is the first serious survey of this material, presented in a large-format, 400 page book, with over 1000 remarkable images. Much of the material presented in Selling the Dream is from private collections, and has not been published since its initial use. Accompanying the illustrations are a series of short essays that explore and explain the context and history of tourism publicity. This is a very significant book about New Zealand culture, a feel-good experience that will not only let the reader reminisce about this wonderful country, but also inspire them to plan their next adventure.

This wonderful book contains an unbelievably exhilarating cornucopia of nearly 1000 images showcasing New Zealand to itself and the world in the first half of the 20th century. One inspiring poster follows another, and I would have been off to the Govt. Tourist Bureau to book a ticket to travel for the 'very low train fares' in 1933! - Jan


The first (and infinitely the best!) wide survey of New Zealand tourist posters, brochures, magazines and other ephemera printed before 1960. This large-format book, containing 1000 wonderful reproductions and informative text, is a window into a golden age of tourism, a time when New Zealand's identity was being shaped in the minds of New Zealanders and in the wider world. It is interesting to see the way in which design evolved in tandem with the popular imagination, and to compare period itineraries and advertising with that of recent times.



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Product Information

Peter Alsop is a keen collector of New Zealand art and kiwiana, with particular interests in tourism publicity, hand-coloured photography and mid-century New Zealand landscape paintings. By day, in a job unrelated to this book, he is General Manager of the New Zealand Productivity Commission, a government agency focused on lifting productivity and wellbeing.

Dave Bamford is a highly experienced international tourism consultant based in Wellington, but regularly working offshore, particularly in Asia. An avid lover of the outdoors, Dave has over 45 years of mountaineering experience throughout the world and is a past president of the New Zealand Alpine Club. This passion for the outdoors and tourism has led to a long-running and extensive collection of ephemera focused on New Zealand mountain sports, national parks, exploration and tourism.

Gary Stewart has always been a designer, even before he knew he could make a living from it. He has a background in corporate and clients on publishing and hospitality projects. He is responsible for designing Selling the Dream.

General Fields

  • : 9781877517778
  • : Craig Potton Publishing
  • : Craig Potton Publishing
  • : April 2012
  • : 300mm X 230mm
  • : New Zealand
  • : books

Special Fields

  • : Peter Alsop & Dave Bamford & Gary Stewart
  • : Hardback
  • : 1st Edition
  • : 338.47910993
  • : Near Fine
  • : 407
  • : over 1000 images