Author(s): Sandra Burke
Fashion Entrepreneur - Starting Your Own Fashion Business (2ed) is Book Four in the Fashion Design Series. Fashion Entrepreneur is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. This book is structured in line with fashion and business courses globally and designed as a self-learning program.