Author(s): John Stokes
If ever there was a definitive historical book about the iconic Ford Motor vehicle in New Zealand, this is it! FORD IN NEW ZEALAND is a magnificently researched history of the introduction of the Ford brand in New Zealand. An incredible microscopic view of the beurocracy of the government and the general public's `hesitancy' of the introduction of the `automobile' in New Zealand Rich in information, the book describes the assembly of the first Model T Ford in Canada and the shipment of the vehicles to New Zealand. Incredibly, New Zealand soon became the second largest export market for Ford Canada! The book details the evolution in New Zealand, from the late 19th century to the `horseless carriage' of 1904, when the first Ford came to New Zealand, including never seen before photography of New Zealand's first `Ford' owner - Robert Thompson and his `Fordmobile'. This introduction of the automobile necessitated the first Ford Agents in New Zealand to be appointed and road rules had to be made about these `contraptions'! Why was the Ford Motor car so appealing in the New Zealand environment? The book describes the relationship between `the average kiwi' and Ford, including the first NZ motor review of the car (1909). Lovers of motor cars, Ford enthusiasts and historians will find this incredible book a `must have' for a trip down the `gasoline alley' of New Zealand's yesteryears!