A lot happens on the complex journey from paddock to plate. The first edition of The New Zealand Land Food Annual features cutting-edge, provocative and expert views on this broad and economically pivotal agrifood and agribusiness sector. The annual aims to serve the national interest, to inform debate, and to be of value to experts, policymakers and the general public. Each edition will have a defining theme. The first addresses New Zealand's market-led approach to the development and management of our food and agricultural sector. It asks: Given the huge risks NZ INC. faces, where is New Zealand agrifood going, and how can we make it sustainable and attack-proof?
Professor Claire Massey is Massey University's Director of Agrifood, and in this capacity leads the university's agrifood strategy and provides a focus for the activities that occur across the university's academic units and service lines. She heads Te Puna Whakatipu, which leads and supports university-level projects in agriculture and food.