Rewrite: How To Overcome Daily Sabotage Of Your Brand And Profit

Author: Lynda Harris

Stock information

General Fields

  • : 54.00 NZD
  • : 9780987665928
  • : Write Limited
  • : Write Limited
  • :
  • : 0.7
  • : January 2015
  • : 24.00 cmmm X 170.00 cmmm
  • : New Zealand
  • : 54.0
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  • :
  • : books

Special Fields

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  • :
  • : Lynda Harris
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  • : Paperback
  • :
  • :
  • : en
  • :
  • :
  • :
  • : 287
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  • : colour
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Barcode 9780987665928
9780987665928

Description

Rewrite is a one-of-a-kind book that highlights the tremendous cost of bad writing in business and government--and offers practical solutions for change. Rewrite offers valuable advice on harnessing the power of effective writing. The book describes the challenges and triumphs faced by organisations pursuing this goal, and shares inspiring stories from the 'plain English coalface'. Drawing on years of commercial experience, Write Limited's CEO Lynda Harris and her colleagues have produced a handbook for improving bottom-line results by changing the way writers think.

Author description

Lynda Harris has dedicated her career to championing the benefits of plain language. Since 1989, she has been proving to businesses of all shapes and sizes that writing clearly is essential to success. Lynda is founder of Write Limited, New Zealand's leading plain English communications company and founder of the document quality mark, WriteMark. She is founder of New Zealand's annual Plain English Awards and judges the US ClearMark Awards. Lynda is the NZ representative for Clarity. She's also a member of the International Plain Language Working Group, which aims to establish standards for plain language across countries and cultures.

Table of contents

Part 1--Rewrite; Part 2--Reboot; Part 3--Reinvent; Part 4--Replay; Part 5--Reinforce