Strategic Marketing Management 6e (WIE)

Author(s): David A. Aaker

Text Books

6th edition of David Aakers text.

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INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. STRATEGIC ANALYSIS. External and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Strategic Uncertainty. Internal Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Cost, Focus, and the Preemptive Move. Strategic Positioning. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. Diversification. Strategies in Declining and Hostile Markets. Global Strategies. IMPLEMENTATION. Implementation. Appendix: Planning Forms. Index.

General Fields

  • : 9780471359951
  • : wiley
  • : wiley
  • : April 2003
  • : 230mm X 160mm
  • : United States
  • : books

Special Fields

  • : 658.8
  • : 338
  • : David A. Aaker
  • : Paperback
  • : 6th International edition