Author(s): David A. Aaker
6th edition of David Aakers text.
INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. STRATEGIC ANALYSIS. External and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Strategic Uncertainty. Internal Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Cost, Focus, and the Preemptive Move. Strategic Positioning. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. Diversification. Strategies in Declining and Hostile Markets. Global Strategies. IMPLEMENTATION. Implementation. Appendix: Planning Forms. Index.