Written for entrepreneurs, small business owners, managers and employees. This is the only book on the market that focuses on gaining a good understanding of key business concepts rather than soft business skills.
Alan regularly conducts seminars for a wide variety of business groups-including KPMG, Microsoft and UBS.
About the author. Acknowledgements. Introduction. Part I Recharge yourself. 1 Mission, strategy and action. 2 Begin with some simple action. 3 Recharge your management style. 4 Focus on your strengths. 5 Become the expert. 6 Start your own think tank. 7 Surf the cycle. 8 Address uncomfortable issues. 9 Identify your strongest assets. 10 Be open. Part II Recharge your finances. 11 Review the essentials. 12 Check your cash flow management. 13 Manage working capital. 14 Develop a clear credit policy. 15 Develop a range of fi nancing options. 16 Work with banks. 17 Understand the cost of capital. 18 Understand the time value of money. 19 Know what your business is worth. 20 Know how to work with multiples. 21 Understand public funding. 22 Rent or buy? 23 Understand forecasts and analyses. Part III Recharge your team. 24 Start serving. 25 Work with others. 26 Develop a motivated team. 27 Structure a functional team. 28 Manage the team. 29 Maintain performance. 30 Decide who will do it. 31 Handle diffi cult employees. 32 Let people go. Part IV Recharge your firm. 33 Manage your business ecology. 34 Work with suppliers. 35 Serve the owners. 36 Buy new business lines. 37 Assess your acquisition. 38 Deal with crises. 39 Analyse your competition. 40 Monitor your performance targets. 41 Manage your risk. 42 Are you growing or ageing? 43 Use limited resources. Part V Recharge your marketing. 44 Show me the money. 45 The marketing mix. 46 Establish your brand. 47 Organise your marketing. 48 Placing and promoting. 49 Weave a wider web. Part VI Staying recharged. 50 Look at the big picture. 51 Put it all together. 52 Remain recharged. Index.