Fostering Sustainable Behaviour

Author(s): Doug McKenzie-Mohr


Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.


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Product Information

General Fields

  • : 9780865714069
  • : 44058
  • : 44058
  • : books

Special Fields

  • : Doug McKenzie-Mohr
  • : Paperback