Author(s): Tim Harford
A million readers bought The Undercover Economist to get the lowdown on how economics works on a small scale, in our everyday lives. Since then, economics has become big news. Crises, austerity, riots, bonuses - all are in the headlines all the time. But how does this large-scale economic world really work? What would happen if we cancelled everyone's debt? How do you create a job? Will the BRIC countries take over the world? Asking - among many other things -- what the future holds for the Euro, why the banks are still paying record bonuses and where government borrowing will take us, in The Undercover Economist Strikes Back, Tim Harford returns with his trademark clarity and wit to explain what's really going on - and what it means for us all.
- Backed by a sustained marketing drive to create a massive non-fiction bestseller - Major cross-channel promotion with Prospect Magazine - High-profile speaking tour around publication - Feature pieces across the media - Video content and blog pieces on timharford.com - Twitter Q&A & extensive social media activity
Every Tim Harford book is cause for celebration. He makes 'the dismal science' seem like an awful lot of fun -- Malcolm Gladwell Our chief economic storyteller ... thanks to people such as Harford, the profession will gain a better informed audience Independent Clear-thinking and easy to read ... he has mastered the art of dealing with this subject without the use of a single diagram or mathematical equation Sunday Times Reading Harford is like finding yourself next to the funniest, smartest fellow at the party. It is such fun that readers will hardly notice that, by the end, they've mastered macroeconomics Financial Times An excellent primer for me, a non-economist who wants to understand the financial crisis -- Simon Singh Observer
Tim Harford is a senior columnist for the Financial Times and the presenter of Radio 4's More or Less. He was the winner of the Bastiat Prize for economic journalism in 2006, and More or Less was commended for excellence in journalism by the Royal Statistical Society in 2010, 2011 and 2012. Harford lives in Oxford with his wife and three children, and is a visiting fellow at Nuffield College, Oxford. His other books include The Undercover Economist, The Logic of Life and Adapt.