Author(s): Nolan Bushnell
How to Find, Keep and Nurture Creative Talent Nolan Bushnell founded the groundbreaking gaming company Atari and two dozen other companies. He also launched Steve Jobs' career, along with those of many other brilliant creatives over the course of his five decades in business. In his eagerly awaited first book, Bushnell explains how to find, hire, and nurture the people who could turn your company into the next Atari or the next Apple. The business world is changing faster than ever, and every day your company faces new complications and difficulties. The only way to resolve these issues is to have a staff of wildly creative people who live as much in the future as in the present, who thrive on being different, and whose ideas will guarantee that your company will prosper when other companies fail.
Nolan is a genius, and a generous one, too. Like most geniuses who share their secrets, his secrets are simple, and available to anyone with the guts to listen -- Seth Godin, author of The Icarus Deception The man who helped give a generation the game of Pong now gives a new generation a series of pongs for their careers. Nolan Bushnell's book is a spirited and insightful road map for anyone trying to navigate the new world of work -- Daniel H. Pink, author of Drive
Nolan Bushnell is a technology pioneer, entrepreneur and engineer. Often cited as the father of the video-game industry, he is best known as the founder of Atari Corporation. Gene Stone is the author or co-author of over thirty books, including The Secrets of People Who Never Get Sick and the No.1 New York Times bestseller Forks Over Knives.