Author(s): David Lewis
Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
Praise for The Soul of the New Consumer: "Such an enjoyable book. And an important and timely one, too - required reading." Tim Waterstone, Management Today "For anyone in the business of sending messages it's an enlightening and compelling guide." Book Page
Dr David Lewis is a Chartered Psychologist and founder and Director of Research at the independent research consultancy Mindlab International. He is the author of The Soul of the New Consumer (also published by Nicholas Brealey Publishing), and has been called the "father of neuromarketing" for his pioneering studies on analysing brain activity for research and commercial purposes.